Today 40 million people are over 65 – the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.

Brian Lang, CEO of Seniors In Touch

Brian is a serial entrepreneur and social media executive with over 20 years of experience with interactive media. During the late 90′s he founded an online venture that partnered with Digital Equipment Corporation to create OnePlace.com, one of the earliest and still one of the most successful faith-based online communities. He has been a thought-leader dating back to 1999 when he authored the pioneering book, “Making the Internet Family-friendly,” for Thomas Nelson Publishers.

Brian is a champion of combining social media and health care for senior adults, is a speaker at senior living industry events, and authors for noted health care publications. His company provides a touchscreen and cloud-based social media and health care solution to senior living communities nationwide.

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Leveraging social media and online communities to expand and retain your customers 

Connecting with customers to drive more business has become easier as more and more seniors get online. Social media outlets such as Facebook, YouTube, Twitter and others provide a way for companies to connect with these consumers. However, these outlets are controlled by third parties and don’t allow you to harness your users fully for your own benefit. Creating your own presence under your control solves this problem and enables you to engage with your customers on your own turf.

In this webinar you will learn about:

• The evolution and impact of social media and engagement
• The components of a comprehensive engagement model
• How to leverage these components to own and control your audience message

Ron Repking

Ron Repking is the owner and CEO of Capable Networks, a company focused exclusively on helping companies engage with their customers through online communities and social media. Frustrated with traditional methodologies and strategies, Ron founded Capable Networks in order to bring a new perspective and approach to customer engagement online. Ron is an expert in social media and assisting companies in the migration to new techniques and strategies in this field since the founding of his company in 2004. Ron graduated Cum Laude from the University of Illinois in Champaign Urbana in 1990.

Image Credits - http://www.dirjournal.com/guides/social-media-marketing-enough-is-enough/

In late 2010, AARP created a new group focused on Thought Leadership with the mission of exploring and establishing new ways in which AARP can achieve its social mission: “to improve the quality of life for all as they age”. The Innovation@50+ program is the group’s flagship campaign to engage both the investment and entrepreneurial communities to stimulate innovation to meet the needs and wants of people over 50.

Jeff Makowka, Senior Strategic Advisor, Thought Leadership

Jeff has over a decade of experience in strategic analysis, management consulting and market research. For over 5 years, he has been focused on the wants and needs of the 50+ both domestically and internationally.

As Senior Strategic Advisor in AARP’s newly formed Thought Leadership group, he supports AARP’s Innovation@50+ Program which aims to spark innovation and entrepreneurial activity across public and private sectors. Anchored by AARP’s social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary aging & technology thinkers, and builds the business case for all sectors to collaborate on meeting the needs and wants of people over 50.

Sponsored By AgeTek and Harper Technology Group

2pm ET – 1pm CT grandcaresystems.webex.com

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When hospitals begin to select post-acute partners they can trust to lower their readmission rates, they will look for home care agencies that monitor patients between visits, improve medication compliance, reduce falls, communicate with family caregivers and submit regular readmission reports based on reliable data. Based on his 18 years in home care technology, consultant and writer Tim Rowan will explain the systems you will need to deploy to thrive in the very different reimbursement world that starts later this year.

• Avoidable Hospital Readmissions will be THE topic of 2012, more important than winning referrals.

• Hospitals will look to teams of post-acute care providers to form partnerships in the effort to curb readmissions. They will not rely on home health care providers alone.

• Home health care providers invited to participate on these post-acute teams will be the ones with proven rehospitalization track records and with the latest remote patient monitoring technologies.

Tim Rowan, Editor, Home Care Technology Report

Sponsored By AgeTek

Some of the top problems among webinar presentations are in relation to an excess of material or unforeseen technical glitches, causing the presenter to simply run out of time. Here are some useful tips on how to keep cool and end your presentation like a pro. The ‘go-to box’, mentioned below, works wonders on WebEx.

[...]
You rehearsed your timings, you were prepared, and something in the webinar took longer than planned. You got started late, you hit a technical glitch, you had to spend extra time waiting for audience responses. Now you get towards the end of your talk and you find yourself running long. What do you do?

A well-prepared presenter has an “emergency jettison” plan. You pick a few specific slides towards the end that could be omitted without destroying the flow and continuity of your talk. You plan to present them, but just in case… They are expendable in an emergency. You won’t mention them, you won’t signal your audience that you are skipping things you planned to show them. Your magic phrase is: “You will see in the handout slides that I have included some additional reference material you can study on your own.” That makes the handouts a value-added bonus, not evidence of omission during the live webinar.

But how do you skip those slides without making it obvious? That depends on the type of webinar software you are using. Products that let you upload your slides to the conferencing room ahead of time should always have a way to direct-access a slide. Some of them do this by having you type the desired slide number in a “go-to” box. Some show you thumbnail images or titles of your slides in a list, letting you click on a desired slide to show the audience. Easy. You just have to know how to use the feature.

Products that rely on screen sharing typically involve you showing your PowerPoint presentation in slideshow mode on your computer. A little-known feature of PowerPoint is that while you are in slideshow mode, you can type a number on your keyboard and press the enter key. PowerPoint immediately displays that slide number. So you can type in the slide number following your emergency jettison section and go directly to that point, without flipping through slides too rapidly for your audience to follow.

Your goal is to make the audience believe they are always seeing and hearing exactly what you intended them to see and hear. Don’t give them a reason to make complaints such as “she skipped over content I wanted to see” or “the presenter seemed rushed and had to skim over some points.”

Originally posted by Ken Molay,  November 07, 2011 on The Webinar Blog
Image: http://www.bloggingtips.com/wp-content/uploads/2011/07/Fotolia_33140165_XS.jpg

Thank you so much for being our guest host on today’s webinar! You did a fantastic job keeping our viewers involved and entertained during the presentation. As always, it was great to have you.

For everyone unfamiliar with Peter, he is a fellow founding member of AgeTek, currently serving as board chairman, and is the President and CEO of Presto Services. “For over 20 years, Peter has developed and marketed consumer technology products people love to use. Peter focuses on developing products that have a deep connection with their users—crafting and communicating each product’s unique and compelling story.”

Seniors have always wanted to remain at home.  Now with the housing market where it is, seniors are staying at home even longer.  We’ll discuss how using technology adds benefits to remaining at home.

In this webinar you will learn:

• How housing conditions are impacting seniors remaining in their homes longer.
• The benefits of using technology to remain at home.
• How using technology can be cost effective and expand the time one can remain at home vs moving to senior housing.

Beth Paterson

Beth Paterson is the Executive Vice President of Reverse Mortgages SIDAC.  She is an expert on reverse mortgages, with responsibilities including educating, marketing, and originating loans, as well as training and supervising loan officers.  She has testified before the Minnesota legislature, met with the Assistant Attorney General, and provided amendments to legislation on reverse mortgages.  She is the author of several books and articles on the topic, and has appeared as an expert speaker on radio and television shows.  She also hosts, directs and produces a metro cable TV show called Savvy Seniors… Talking with Experts About Senior Resources.  She attended PurdueUniversity, but found that the most valuable part of her education came from real-life experiences, particularly in the wake of a care accident in 1995.  She decided to use her experiences to help others facing life’s challenges.

Sponsored By AgeTek

http://www.agetek.org/

To promote the awareness, benefits and value of products and services for our aging society while directly benefiting our members by evolving into the world’s leading aging-focused technology consortium.

He made his first appearance on the webinar with Jennifer Sheasgreen back in August with their presentation on HealthCare Reform & Provider Financing. Dan had so much fantastic information to share with us that we ran out of time. With so many requests from our viewers we couldn’t pass up asking him to return. Please join us for…

Payment & Delivery System ReformsWith Dan Santos

2pm ET – 1pm CT GrandCareSystems.WebEx.com

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The Patient Protection and Affordable Care Act will mark a paradigm shift in the way health care is delivered in this country and how providers will be compensated.

In this webinar, you will learn about impacts to home health and long term care providers with respect to Medicare and Medicaid reimbursement, and about other new initiatives, demonstrations and pilot programs that are designed to shift payment for services from volume to value-based criteria and that will place heavy emphasis on clinical integration across the continuum of patient care settings

Dan Santos

Dan Santos is a regulatory and corporate attorney at the law firm Williams Mullen, and is a member of the Firm’s Long Term Care Industry Service Group and its Health Care Practice Group. Mr. Santos has extensive experience representing health care clients on a multi- state basis and at the federal level. He regularly counsels health care providers in transactional and regulatory matters, including hospitals, health systems, skilled nursing facilities, behavioral health companies, physician groups, rehabilitation clinics, and home health agencies, among others. He frequently interacts with federal and state health regulators on his clients’ behalf regarding compliance issues, such as investigations,enforcement actions and reimbursement issues.

Sponsored By Williams Mullen

http://www.williamsmullen.com/

With approximately 300 attorneys practicing in over 30 practice areas, Williams Mullen provides comprehensive legal services to regional, national and international clients. Our clients include multinational Fortune 500 companies, private family-owned businesses, nonprofit organizations and government entities, with offices in Washington D.C., Virginia and North Carolina.

2pm ET – 1pm CT GrandCareSystems.WebEx.com

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Why is medication non-adherence so prevelent in our society? How can we recognize the risks and problems facing patients? What are the costs? All of these questions and more will be answered during this webinar.

Webinar Objectives:

• Review prescription medication usage in the United States and the health care costs associated with non-adherence
• Causes for medication non-adherence
• Highlighting health care cost savings associated with medication adherence
• Detailing unrecognized problems patients face with their medications and methods to improve adherence

Julie Fulmer-Mason

Julie Fulmer-Mason is a pharmacist and the President of MedFolio, LLC. Based on her experiences in the pharmaceutical industry, Julie started her own company, MedFolio LLC in 2008, not only as a means to advocate for the importance of medication adherence, but also to design products that truly help patients with independent 21st Century lifestyles to take control of their medications. Their first product, The MedFolio Medication Management System, was released in November 2010 and is targeted for the tech-savvy aging Baby Boomer generation.

Sponsored By MedFolio

http://www.medfoliopillbox.com/